Thursday, 3 April 2014

Business with a "Human-Touch"


          Dictionaries describe corporate social responsibility as “The idea that a company should be interested in and willing to help society and the environment as well as be concerned about the products and profits it makes”. It can also be described as doing business in such a way where questions of morality and ethics are raised. In layman terms, the responsibility of a business towards its stakeholders is called corporate social responsibility. Many labels have been given to this concept such as green business, corporate conscious, sustainable responsible business or business ethics. This essay will illustrate how and why companies are becoming more aware of business ethics with a case study on The Coca-Cola Company ©.