Monday, 15 September 2014


Special thanks to Asfandyar Khan for helping me out on this. This report has been made by carrying out secondary research methods which includes books, e-books and online articles. 

Gulfam Zebayee
University Of Chester


Cambridge dictionary (2014) describes managers as “a person who is responsible for managing an organization”. Management is the key element in any organization or business. The success and collapse of an organization is greatly dependant on the management therefore it has to work very efficiently and strategically in order to accomplish the aims and motives that it has set and to establish a well reputed organization in the business community.

Thursday, 3 April 2014

Business with a "Human-Touch"

          Dictionaries describe corporate social responsibility as “The idea that a company should be interested in and willing to help society and the environment as well as be concerned about the products and profits it makes”. It can also be described as doing business in such a way where questions of morality and ethics are raised. In layman terms, the responsibility of a business towards its stakeholders is called corporate social responsibility. Many labels have been given to this concept such as green business, corporate conscious, sustainable responsible business or business ethics. This essay will illustrate how and why companies are becoming more aware of business ethics with a case study on The Coca-Cola Company ©.

Monday, 13 January 2014

Globalisation. A short summary

Its just a small piece I wrote for university and thought of sharing it with you all as well if it comes of any importance for your assignments.

             The term globalization is loosely used with the intention to describe the process of connecting local societies to one and another. It has been argued that globalization is not a new phenomenon, but has its roots in the age of colonial development. At any point man began to trade outside their territories, started talking to each other, started making treaties, that point was the birth of the phenomena of inter-connecting societies. However, its modern and diplomatic use can be dated to 1983, when Levitt’s article “The Globalization of Markets” was published. This process has both advantages and disadvantages and thus, this essay will point out the winners of both of the leagues.
   The first advantage will be how efficient this idea has made the world trade. An indication to the positive effect of cross-border world trade, as a percentage of global GDP, was 15 percent in 1990 but is expected to reach 30 percent by 2015. It will not be wrong for a layman to say every society has its strengths. Same goes for what they have on the table. Some portions of the world are remarkable in technology such as Japan, USA and India. Some has the best conditions for agriculture such as USA, China or Pakistan. Regardless the distance, the strengths of every country is available everywhere.